Getting in Touch with the Netroots (pt.6)

Hey y’all, after a great ses­sion with Valerie Jar­rett (you can check out all the action at Net­roots here), I’m at “Artic­u­lat­ing a The­o­ry of Change.” In this ses­sion (with New Orga­niz­ing Insti­tute and Pro­gres­sive Change Cam­paign Com­mit­tee), we’ve been talk­ing about how artic­u­lat­ing a the­o­ry of change plays a role in online orga­niz­ing. Most peo­ple’s expo­sure to online orga­niz­ing is get­ting emails that say, “do this now.” Well, how does artic­u­lat­ing a the­o­ry of change that is com­pelling and acces­si­ble help make that ask more effec­tive? Some­thing I am always fas­ci­nat­ed by, espe­cial­ly in the con­text of the work that SAALT does, is to find uni­fy­ing the­o­ries-of-change that go beyond “do this to let so-and-so know that peo­ple care about what­ev­er issue” to real­ly show how doing these actions come togeth­er to cre­ate a bet­ter soci­ety and world. Because the ask changes, but the the­o­ry of change, in a macro sense, should stay the same. We come togeth­er around cer­tain val­ues and online orga­niz­ing is all about bring­ing peo­ple togeth­er to take actions towards a world that is clos­er to those val­ues.

Eco­nom­ic town­hall with Corzine next, then the immi­gra­tion reform ses­sion, more to come!